Privacy Policy

Last Updated: 08/04/2025

A. Introduction

Welcome to Verifam — your online space for self-care, wellness, and mindful living. At verifam.com, we share thoughtful blogs and resources designed to support your wellbeing journey.

This privacy policy explains how we collect, use, and protect your personal data when you visit and interact with our website (https://verifam.com). We believe that your privacy is just as important as your self-care — and we’re committed to handling your personal information with transparency and respect.

We recognize the importance of strong data protection standards. That’s why we’ve chosen to align our practices with the General Data Protection Regulation (GDPR) to ensure your data is treated with the utmost care.

B. Who We Are

Verifam (“we,” “us,” or “our”) is an independent blog focused on self-care, wellness, and mindful living, operated by an individual based in Europe.

For the purposes of data protection law, Verifam is the data controller of your personal information collected through this website.

If you have any questions about this privacy policy or how we handle your data, please contact us at: [email protected]

C. What Data We Collect

Verifam currently collects limited personal data, and we are committed to being transparent about what we gather and why. As our website grows, we may introduce new tools and features that expand the types of data we collect — and we’ll update this policy accordingly.

1. Data You Provide Voluntarily

We may collect the following personal information when you choose to interact with us:

• Name and email address when signing up for our newsletter
• Name, email, and message content when submitting a contact form

2. Data Collected Automatically

When you visit verifam.com, certain information may be collected automatically, including:

• Your IP address
• Your browser type and device information
• Date and time of access

This data helps us understand how visitors use our website and improve the overall user experience.

3. Cookies and Analytics

At the moment, we do not use cookies or third-party analytics tools. However, we may implement these features in the future to better understand user behavior and improve our content.

If and when we do, we will update this privacy policy and provide clear information about the types of cookies used, their purpose, and how you can manage your preferences.

D. How We Use Your Data

We only use your personal information when we have a valid legal basis to do so, and always in ways that respect your rights and privacy.

1. Legal Bases for Processing

We rely on the following legal bases to process your personal data:

• Consent — when you voluntarily provide information (e.g., signing up for our newsletter or submitting a contact form).
• Legitimate interests — to help us understand how our website is used, improve our content, and guide future topics or product recommendations, as long as those interests are not overridden by your rights and interests.

2. How We Use the Information

At the moment, we do not share personal data with any third parties. However, in the future, we may collaborate with trusted partners to help us grow, offer relevant content, or promote carefully selected products or services. If this ever involves sharing personal data, we will always seek your explicit consent before doing so, ensuring that you have control over how your information is used. Your privacy and trust are our top priority, and we will be fully transparent about any such changes.

We may use the data we collect for the following purposes:

E. How We Share Your Data

We use trusted third-party services to help us manage and improve your experience on Verifam. These partners may process certain personal data on our behalf. We ensure that all data sharing is in compliance with applicable data protection laws, and we choose our partners carefully to protect your privacy and security.

Third-Party Processors or Platforms Used

We currently use (or may use in the future) the following third-party services to help us run Verifam:

• Analytics platforms (e.g., Google Analytics): These services help us track website usage, measure traffic, and improve user experience. These tools collect non-personally identifiable data, but may include your IP address, which is used to analyze how you interact with the website.
• Email marketing services (e.g., Mailchimp, ConvertKit): If you sign up for our newsletter or updates, we use these services to send you communications. These platforms process your name and email address to manage our email campaigns and track engagement.
• Web hosting providers (e.g., GoDaddy, Bluehost): These services store and maintain the website infrastructure, including logs and server data. They may access non-personally identifiable data like IP addresses and user activity.
• Social media and marketing tools (e.g., Facebook Pixel): If we incorporate social sharing or advertising features, these tools may track your interactions with our content on social platforms and help us deliver targeted ads.

Data Transfers Outside the EU

Some of the third-party services we use may process data outside the European Union. For example, services like Google Analytics, Mailchimp, and other US-based platforms may store or process your data on servers located in the United States.

When your personal data is transferred outside of the EU, we take steps to ensure that it is protected in accordance with EU data protection standards. These steps may include:

• Relying on Standard Contractual Clauses (SCCs) to ensure data protection compliance.
• Working with partners who are Privacy Shield-certified or have other safeguards in place for cross-border data transfers.
• Ensuring encryption of sensitive data where applicable to protect your information.

We are committed to keeping your data safe and secure, even when it is transferred outside the EU.

F. Cookies and Tracking Technologies

Like many websites, Verifam will use cookies and similar technologies to improve your experience on our site. Cookies are small text files placed on your device to collect information about your usage patterns and help us understand how you interact with our content.

Use of Cookies or Similar Technologies

We use cookies and similar technologies for the following purposes:

• Analytics: To track site traffic and user activity (e.g., Google Analytics), allowing us to improve the content and user experience on our website.
• Functionality: To remember your preferences (e.g., language settings or other customization choices) to enhance your browsing experience.
• Marketing/Advertising: If we use any targeted advertising services (e.g., Facebook Pixel), cookies may be used to track user behavior across the web for personalized ads.

Cookie Preferences and Opt-Out Options

When you visit Verifam, you will be presented with a cookie banner or pop-up that asks for your consent to use cookies. You have the option to:

• Accept all cookies — which will enable all of the functionalities described above.
• Reject non-essential cookies — you can still use the site, but some features, like personalized recommendations, may be limited.

You can also manage your cookie preferences at any time by adjusting your browser settings. Most browsers allow you to block or delete cookies. Please note that if you block all cookies, some parts of the website may not work as expected.

To learn more about how cookies work and how to manage them, you can visit the help section of your browser.

G. Your Data Protection Rights

Under the General Data Protection Regulation (GDPR), you have several important rights regarding your personal data. These rights are designed to give you more control over your information, including the ability to access, update, or delete it as needed. Below are the key rights you have:

1. Right to Access

You have the right to request access to the personal data we hold about you. This includes information on what data we collect, why we collect it, and how we process it.

2. Right to Rectification

If any of the personal data we hold about you is incorrect or incomplete, you have the right to request that we correct or update it.

3. Right to Erasure (Right to be Forgotten)

In certain circumstances, you can request that we erase your personal data. For example, if we no longer need your data for the purposes for which it was collected or if you withdraw your consent for us to process your data.

4. Right to Restrict Processing

You have the right to request that we temporarily halt the processing of your personal data under certain circumstances. For example, if you contest the accuracy of your data, you may request that we limit processing while we verify its accuracy.

5. Right to Data Portability

You have the right to request a copy of your personal data in a structured, commonly used, and machine-readable format. This allows you to transfer your data to another service provider, if you wish.

6. Right to Object

You have the right to object to the processing of your personal data in certain situations, particularly if the data is being processed for direct marketing or profiling purposes.

7. Right to Withdraw Consent

If we are processing your personal data based on your consent, you have the right to withdraw that consent at any time. Withdrawing consent will not affect the lawfulness of processing based on consent before its withdrawal.

How to Exercise These Rights

To exercise any of these rights, please contact us at [email protected]. We will aim to respond to your request as soon as possible, and no later than one month from the date we receive your request. In certain cases, this period may be extended by up to two months if the request is particularly complex or if we have received numerous requests. If we need to extend the period, we will inform you of the delay and explain the reasons for it.

If you are not satisfied with how we handle your data or your request, you have the right to lodge a complaint with the supervisory authority in your country.

H. Data Retention

We are committed to keeping your personal data only for as long as necessary to fulfill the purposes for which it was collected. The retention period for personal data varies depending on the type of data and the purposes for which it was collected.

How Long We Keep Your Data

• Newsletter Sign-Ups: If you sign up for our newsletter, we will retain your email address and name for as long as you remain subscribed. You can unsubscribe at any time, and we will delete your data upon request or after you unsubscribe.
• Website Activity Data (e.g., Analytics): If we begin using cookies or tracking technologies, we may retain anonymized analytics data for as long as needed to analyze site traffic trends and improve user experience. This data is typically retained for a period of 24 months but will be deleted or anonymized after this period.
• User Requests or Communications: If you contact us for any reason, we will retain your personal data (such as email) only as long as necessary to address your inquiry or issue. After resolving the matter, we may retain the information for record-keeping purposes, but we will not retain it indefinitely.

Why We Retain Your Data

• To provide services: We retain data to send newsletters or respond to inquiries.
• For legal obligations: In some cases, we may be required to keep certain information for a certain period due to legal requirements, such as tax records or financial records.
• For business analysis: Retaining data allows us to analyze user behavior and improve our content or services (e.g., via Google Analytics).

Data Deletion

Once the data is no longer necessary for the purposes for which it was collected, we will either delete it or anonymize it. If you request deletion of your data, we will ensure that it is removed in a secure manner, provided that we are not required to retain it for legal reasons.

I. Security Measures

At Verifam, we take the security of your personal data seriously and employ various technical and organizational measures to protect it from unauthorized access, loss, or misuse.

Data Encryption

We use SSL/TLS encryption to protect the transmission of sensitive data (such as email addresses) between your device and our website. This ensures that any information you send or receive on our site is encrypted and secure.

Secure Servers

Our website is hosted on secure servers that employ the latest security protocols to prevent unauthorized access to your data. These servers are protected by firewalls and regular security monitoring to detect and prevent any potential threats.

Access Control

We restrict access to your personal data to only those who need it to perform their work. All employees and contractors who have access to personal data are subject to confidentiality agreements and are trained in data protection and security practices. Additionally, we use strong authentication methods (such as passwords and two-factor authentication) to limit access to sensitive data.

Regular Security Audits

We regularly assess our data security practices to identify and mitigate any potential vulnerabilities. Our security systems are continuously updated to reflect the latest best practices in data protection.

Data Backup and Recovery

To ensure the continuity of our services, we maintain regular backups of important data. In the unlikely event of a data breach or loss, we have a disaster recovery plan in place to restore your data securely.

Limitations of Security

While we take every precaution to protect your data, no system can guarantee 100% security. We cannot guarantee the security of data transmitted over the internet, and therefore, any data you transmit to us is at your own risk.

J. Third-Party Links

Our website, Verifam, may contain links to third-party websites, including affiliate links. These external sites are not operated or controlled by us, and we do not assume responsibility for the content, privacy policies, or practices of these websites.

Affiliate Links

Some of the links on our site may be affiliate links, which means that we may earn a commission if you click on the link and make a purchase. This does not affect the price you pay, and we only recommend products or services that we believe may be useful or beneficial to you.

External Website Privacy Practices

Please note that when you click on external links, you are leaving our website and interacting with third-party websites. These sites may have their own privacy policies that govern how your personal data is collected, used, and protected. We encourage you to review the privacy policy of any external site you visit.

We do not have control over the privacy practices of third-party websites, and we are not responsible for the content or actions of these external sites.

K. Changes to This Privacy Policy

We may update this privacy policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons.

How We Notify You

When we make significant changes to this privacy policy, we will update the “last updated” date at the top of the policy. Additionally, we may provide a more prominent notice on our website (such as a banner or pop-up notification) when you visit our site.

By continuing to use our website after these changes are made, you are agreeing to the updated privacy policy.

L. Contact Us

If you have any questions, concerns, or requests regarding this privacy policy or how we handle your personal data, please feel free to contact us:

• Email: [email protected]

We will respond to your inquiries as promptly as possible.

Additional Disclosures Regarding Comments & Accounts

In addition to the general privacy practices outlined above, this section provides further details about specific ways we collect, use, and share your data when interacting with certain features of our website. These disclosures aim to provide transparency and ensure that you understand how your data is handled in specific contexts, such as comments, media uploads, and cookies, along with accounts (once accounts are implemented).

Please review these additional disclosures carefully to understand our data practices better. By using our site, you agree to the practices described in this section.

Comments

When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.

Media

If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Cookies

If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where your data is sent

Visitor comments may be checked through an automated spam detection service.